Build My Brand

Through this signature offering, we’ll work collaboratively to develop a brand strategy that sets your business apart.

We’ll create a roadmap for turning your brand into one that’s relevant in your industry, resonates with your audience and converts them into loyal customers or clients.

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Build My Brand is where we turn your business idea into something people can understand, experience and remember; a brand worth mentioning.

THE PROCESS:

  • After completing a brand questionnaire, we’ll sit down for a 90-minute workshop session to uncover and define your brand foundations; your purpose, values, USP (Unique Selling Point), personality and target market.

  • We’ll take a look at your competitors and muses, while also analysing current trends in your industry to ensure we’re creating a brand that’s relevant and resonates with your audience.

  • Now for the extra fun part. Developing a creative direction is where your unique brand personality can really shine through. We’ll create a mood board to reflect your brand’s visual aesthetic, that encompasses all that your brand represents. It will indicate ideas and recommendations of possible colour palettes, imagery style and typography references.

  • We then look at potential areas of brand marketing that are relevant and required to launch your brand and see it grow. We’ll outline these proposed opportunities, so you can see the bigger picture on what could be executed and how. 

  • You’ll receive all of our brand strategy work packaged into your new Brand Book. It will be ready to hand to a graphic designer to execute your visual identity, a copywriter to accurately tell your brand story, a web designer to build your new online home, a photographer for a new brand shoot or a content marketer to get those socials pumping.

    **We also offer these services in house if you’re not sick of working with us (yet). But we also know that there are a whole bunch of talented creatives out there who can add their own special sauce to your brand.

YOUR BRAND BOOK

Your new brand strategy will be packaged into your very own Brand Book. This comprehensive PDF document will provide you with the building blocks and road map you’ll need to grow your brand into the real deal. It’s your key to informing and guiding all your brand and marketing decisions along your brand building journey.

WHAT YOU’LL GAIN:

  • Complete clarity in your brand

    Gain complete clarity of your brand’s ethos and feel proud and excited to bring it to life. Through a comprehensive deep dive into your story as a founder, we’ll identify and craft your brand’s values, personality and mission.

  • Standout Strategy

    Gain the understanding and insight into current industry trends, and be in the know when it comes to your competitors. This ensures your brand will feel relevant and resonate with your target market.

  • Unique Brand Aesthetic

    Feel confident that your brand’s creative direction has been developed to encompass all that your brand is. Use your newly envisioned Creative Direction to craft a visual identity that’s strong and ensure all future creative is consistent and ‘on-brand’.

  • Brand Building Roadmap

    Your new Brand Book is the key to informing and guiding all of your brand and marketing decisions along your brand building journey. Think of it as your brand bible – something to always reference and direct you as you grow your new brand.

WHAT’S INCLUDED:

+ Custom brand questionnaire
+ 90 minute 1:1 session to workshop your brand
+ A bespoke brand strategy including your Brand Foundations
+ Creative Direction for your brand’s unique visual aesthetic
+ Outline of Brand Marketing Opportunities
+ All the above packaged into your own Brand Book

who it’s for:

You’re at the very start of your business journey…
You've ‘written’ your business plan, registered the business name, saved ideas and inspiration, and you're finalising your offering. Well baby, it’s time to build your brand!

You’re 1-2 years into running your business…
You’re yet to invest in branding, you want to get clear on your brand anatomy, feel confident in your brand’s direction and start to see real growth. This package is for you.

You’re no longer in-love with your brand..
You’ve been running your business for a while, but you feel like your branding and content isn’t aligned with your offering or target market.

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Let’s build your brand from the inside, out.

Meet your Creative Brand Strategist, Claire.

Part creative, part strategist, I’m here to guide you on your brand building journey.

I have over 10 years’ experience in brand, marketing, design and eCommerce across industries including fashion, interiors & lifestyle.

Small businesses are my jam. And my holistic approach to brand marketing is what makes the experience of working with me highly valuable and rewarding.

For me, it's the little things that matter — the details, the nuances, the aesthetics & little quirks that make a brand worth mentioning.

KIND WORDS FROM CLIENTS

  • Claire just gets it! From day one, she understood my vision perfectly. The deck she put together exceeded my expectations, and I couldn't be happier sharing it with others.

    Nicole / Wavy Baby

  • “The best decision I have made in starting Laura Jayne Interiors was working with Claire! I not only gained a beautiful brand style and website, but through her process I gained so much clarity and confidence. Each stage of the process was incredibly rewarding and I really feel my brand now truly reflects myself and my business."

    Laura Jayne Interiors

  • "Claire has an exceptional creative eye – not only does this enable her to design beautifully, but also in a way that cuts through. She communicates clearly to consumers both what this brand is all about, as well as the message that needs to be gotten across – and gets it right consistently!"

    Alex / Alex Tempany Jewelry

  • “I really feel it captures me. Thank you again for all of the time you have put in to it.”

    Ros / Ros Hyde Yoga

  • Claire was incredibly amazing to work with and is a complete professional at her craft! She is super talented and we look forward to maintaining a long working partnership with her.

    Drew, Kiff & Culture

  • I had a great experience working with Claire, easy communication and friendly service. Claire nailed the brief first go and I was so happy with the Brand Strategy. The branding advice I was provided is invaluable.

    Laura / Interiors By Laura

  • “I engaged Claire to help brand my new Interior Design Studio. I found our first workshop super helpful in really making me think about my business in much more depth. This helped to establish my brand ethos and then the fun began! Claire’s professionalism along with her depth of knowledge in branding made this process super straightforward and fun. Nothing was ever too much trouble!”

    Brylee / Humbl. Studio